Sacarla.

From a template
to a brand.

This was the store as the founders first built it themselves. Drag the handle to compare it with the page that replaced it. Both are captures of the real sites, the old one taken just before the switch.

Pre-orders first.
The full store behind it.

I pitched three design directions and they picked “Studio”. Whichever they chose, the plan was the same: take money from day one, build the real store quietly behind it, then switch it on when the bags land. No locked “coming soon” page.

An identity built from the product up.

With no brand book, the bag itself set the rules: matte black, a single rubber badge and a court-green ball. I built a palette around that. Lime is the loud one, used for the ball and the buy button, and the rest stays quiet so the product leads.

I paired three free fonts into a simple type system, tightened the headline voice, and used the logo they chose as a clean transparent cut-out so it sits straight on the page. Everything was written up as a one-page brand sheet their team uses for social media.

Every word is
theirs.

Fraser and Loz wrote all of the copy themselves, from the tagline to the returns policy. I did not rewrite it. My job was to give their words the right size, weight and space to land, so the voice on the page is unmistakably theirs.

A few of their lines, set the way they appear on the site: