DJ TK · Case study · Nimrod Goma

dj-tk.netlify.app

● Available for bookings · UK wide

DJ TK

Live video hero

The live hero · a video that plays on load

01 The brief

It had to pass the promoter test.

A booker decides in about sixty seconds. They want to hear a mix, see the rooms you have played and know how to reach you, fast. TK’s first attempt looked tidy but, in his words, “didn’t feel like a DJ site.” It blended in.

The brief was a site with the energy of a club poster: loud, confident and unmistakably his, that lets a promoter hear the sound without ever leaving the page.

02 The approach

A
Monochrome club brutalismInk on paper, sharp rules and a full-bleed live shot. A deliberate rejection of the neon-DJ cliche, so the work feels designed rather than templated.
B
Kinetic type as the hookA giant “DJ TK” that bends toward the cursor, weight and width shifting letter by letter. Movement is the personality, not a decoration bolted on top.
C
Mixes that play in placeHis real Mixcloud sets sit in an animated card-stack deck. The promoter hits play and listens without ever leaving the page, which is the whole game.
D
A press kit in one clickLogo, press photo and contact bundled into a downloadable EPK, plus a custom rolling-dice logo as a memorable signature mark.

03 The brand

A logo that rolls.

DJ TK had no real identity, so I built one. The mark is a set of fat, liquid letterforms stacked into a corner-on cube, the “TK die”, a nod to chance, play and the roll of a set. One ink, two grounds: white on black, black on white, nothing else.

Primary mark · the TK die

Monochrome · ink #050505 on paper #FAF8F2

AaAa

Archivo Expanded · IBM Plex Mono

04 The outcome

1,000

Gigs and 3,000+ hours, shown as proof on entry

Real mixes, playable without leaving the page

60sec

Built to win the promoter’s first minute

The site finally sounds like TK: a kinetic, single-page experience that opens with the numbers, plays the music in place and hands a booker everything they need to say yes.